Fresh the Movie
Thursday, October 28th, 2010I saw the trailer for Fresh this past week as part of the Real Food for Rookies cooking class that my children and I are taking together. I was so intrigued that I have sought out more information.
There is a movement afoot. A movement to get back to the basics. A movement to grow and/or raise our food naturally without herbicides, antibiotics, etc. Cross Creek Cattle Company is part of that movement, too.
As producers of grass fed beef, we have transformed the way we raise cattle. Some ranchers call it re-inventing ranching. That might be the most appropriate term; however, we don’t need to re-invent the wheel. American ranchers/farmers need to find our way back to the way God intended our food to be raised, which is what we are trying to do with our ranching business.
Cattle were created to eat grass. They were created to stay in a multi-generational herd. Since we raise cattle, it only makes sense that I discuss beef all the time. But today, I want to use a different animal to illustrate this point.
When you cram thousands of chickens into a facility in tiny cages, you are simply creating problems because chickens are supposed to forage. They roam around eating bugs, worms, and grass. They will peck at each other in these tight quarters so to remedy that problem farmers have to clip their beaks. The stress of their lifestyle lowers their immune system so farmers regularly administer antibiotics.
The way our country has been raising animals, fruits, and vegetables has created problems that have led us to our current food system. Scientists have genetically modified many of our vegetables as they look for ways to grow disease resistant, fast growing, new and improved produce. According to many experts, the most commonly modified foods are corn and soybeans. We consume hormones, antibiotics, steroids, pesticides, and/or herbicides as we eat our “healthy” grilled chicken, salad, and corn on the cob.
Joel Salatin, a fellow grass fed rancher, says that he is “in the redemption business: healing the land, healing the food, healing the economy, and healing the culture.” From this statement, I gather that Joel Salatin feels a strong need to heal our country. Again, the theme is not necessarily re-invent, but instead restore. Mr. Salatin was made famous in Michael Pollan’s book, The Omnivore’s Delight. He also appears in Fresh.
I really want to see this movie, but alas there are no showings anywhere near our ranch. The public should be able to purchase the video soon for personal use. If you are lucky and live in an area where there are showing of Fresh, please write and let me know your thoughts and impressions of the movie.
Until I hear from you or Fresh comes out for sale, I have the trailer to watch. I am including it here at the end of this article for you to view as well. Whether you see the movie or not, a movement is occurring in our farming and ranching communities. Consumers want better, healthier foods. Together we can all work to improve the state of our food supply. Together we can restore and heal the practices in our country.

