Our Future in 2012
Our calves are in rye grass heaven. With all the rain that we have been getting lately, our winter grass has grown well. After our past summer, it is a wonderful sight to see fields of deep green.
Most people at the turn of the year reflect on the past year. News shows are notorious for this. They run specials and many segments on “The Year in Review.” I don’t feel compelled to look back. Last year was a hard one for ranchers and people in general. Instead as we stand in the threshold of 2012, Cross Creek Cattle Company chooses to focus on the future. We are excited about 2012.
We have many things going for us this year. We have spent a good part of this year already meeting new grass fed beef customers and seeing some repeat customers again. It is one of my favorite duties that my job requires. I love hearing how you became interested in grass fed beef. The reasons range for one extreme to another. For some, there are health reasons. For others, you watched the video, Food Inc. And for others, you are interested in eating as healthy as possible. There are as many reasons as there are customers.
We are looking forward to continuing to offer grass fed beef to the public. As our business grows, our customer base does in proportion. Most of our customers come from the Woodlands and Spring area. Some come south of Houston. Many come from the Bryan/College Station area. We have a great customer as far as Georgetown and quite a few from the Dallas/Ft.Worth area. We are so thankful for the growth of our customer base.
If you have been telling others about us, we thank you from the bottom of our hearts. If you are one of our customers, we cannot express how appreciative we are. I can say this with all honesty, we would not be in the grass fed business if it weren’t for you. So as we look forward, we want to thank our customers, first and foremost.
Then we want to tell you what is happening at Cross Creek Cattle Company. Our family’s ranch has expanded. We have acquired more land on which to raise our herd. More pastures means more grass. More grass means more beef we will be able to offer.
We now have a water well on the ranch. We will no longer be completely dependent on our natural waterways and man-made ponds to supply our herds with water. The well will keep fresh water available for our cows come what may.
Exciting things are happening and I hope that exciting things will keep coming our way. 2012 may be the predicted end of the world, but we are working to make every day count with a vision to keep working for decades longer.